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去年以来，贵阳贵安紧盯“爽爽贵阳”定位，围绕爽身、爽心、爽眼、爽口、爽购、爽游，着力培育适应市场需求和消费升级的新产品、新业态、新模式，坚定不移“强旅游”，全力提升“爽爽贵阳”城市品牌的美誉度和知名度。

2月27日，21名新加坡游客抵达贵阳北站，开启五天四晚的“多彩贵州”之旅。这是阔别三年，贵州迎来的首个海外入境旅游团。在贵阳，旅游团游览了天河潭旅游度假区、甲秀楼、青岩古镇等景区景点，对推动贵阳旅游业有序复苏持续繁荣、助力“爽爽贵阳”城市品牌走向世界有着重要意义。

文旅融合出精品

花溪高坡石门村云海

贵阳市花溪区是“第十七届贵州旅游产业发展大会”举办地，这里山明水绿，素有“高原明珠”的美誉，先后获评国家生态示范区、国家生态文明建设示范区。更为难得的是，花溪区不光有自然风光，更有在贵州省非常稀缺的人文景观。花溪秀美的山水与厚重的历史文化相融，拥有目前贵州省唯一的一个人文类5A级旅游景区青岩古镇，两个4A级旅游景区天河潭、十里河滩国家城市湿地公园。

作为贵阳市首个国家5A级旅游景区，青岩古镇距今已有600多年历史。在深挖资源、丰富业态的道路上，青岩古镇从未停止探索。以往提到青岩古镇特色，首选卤猪脚和鸡辣椒等系列美食。近年来，花溪区及青岩古镇景区管理有限公司立足古镇特色，按照全域旅游的思路进行精心规划打造，推动硬件和软件提升，不断优化服务，古镇吃、住、行、游、购、娱等功能不断完善，来到青岩游客有了更多选择。

火红的灯笼、五颜六色的宫灯、彩旗，汉服展示，锦衣卫巡演……青岩古镇景区灯火辉映，游客比肩接踵，络绎不绝，以“大明志”为主题的夜游活动吸粉无数。2023年春节假期期间，景区共接待游客26.5万次，居全省首位。

“大明志等系列活动，对青岩古镇夜间消费起到明显的提升带动作用，夜间客流量出现大幅度攀升。”贵阳青岩古镇景区管理有限公司工会主席黄刚介绍，夜游青岩是景区积极响应贵州推动强旅游、夜间经济发展战略，发挥旅游业的资源整合力和产业带动力，挖掘文化、商业中的旅游价值，将商业、旅游、休闲融为一体，增强旅游、商业的文化附加值，实现文化引领、商业支撑、旅游带动的产业融合发展的新模式。青岩古镇也成功入选首批国家级夜间文化和旅游消费集聚区。

古镇旅游的火热人气，还带动周边少数民族村寨旅游发展。依托紧邻国家5A级景区地理优势及四通八达的道路交通网，满载布依风情的青岩镇龙井村逐渐走进大众视野，焕发勃勃生机。在专业旅游管理有限公司运营下，这个距青岩古镇中心仅1公里的布依小寨陆续完善硬件设施配套建设，兴起一批高品质的特色民宿、创意手工等新型业态，村民人均年收入突破2万余元。

“这衣服是土布做的，袖口的绣花是布依族经典款式。”龙井村村民龙德云在自家的体验式布依刺绣坊里向游客介绍手工产品。2017年，龙德云修缮好自家老宅，改造成集参观、体验、零售于一体的体验式布依刺绣坊。她还将家里四间空房收拾出来，在村里的帮助下精心设计装饰，推出了民宿项目。

近年来，贵阳贵安坚定不移推进旅游产业化，立足生态优势，以文塑旅、以旅彰文，不断丰富“爽爽贵阳”品牌内涵，让旅游产品日益丰富，旅游业态更加多元多样。如今，“爽爽贵阳”这张名片不断被赋予新的内涵，在文旅融合大发展的时代背景下，贵阳围绕旅游生活化、常态化、休闲化，推出更多微度假、轻旅游，在解锁更多适应现代人需求新玩法的同时，也提升旅游服务，丰富贵阳文化输出，让更多游人感受贵阳鲜活的生命力。

全域旅游添活力

中铁红岩溪谷营地

新年伊始，“爽爽贵阳·秀美花溪·冬霁悦游”系列活动在花溪区启动。活动聚焦山地运动和山地旅游，在长达2个月的活动期内,围绕旅游+文化、旅游+民俗、旅游+体育、旅游+音乐等开展非遗、民俗、国潮、精致露营、音乐节、越野、徒步、攀岩、摩旅、康养等90多场系列活动，全方位、多角度地展现花溪，展示贵阳冬季新体验。

活动启动当天，贵州首个精致野奢露营基地——花溪区中铁红岩溪谷营地也正式投入运营，现场设置乐队表演、飞盘、羽毛秀、足球、围炉煮茶、野餐分享、篝火晚会等营地活动体验，活动精彩丰富。

营地充分满足消费者在“后疫情时代”亲近自然、关爱健康的户外运动和休闲旅游的需求，运营内容包含山地户外运动、山地溯溪运动、精致美食、潮玩体验、亲子活动、自然教育、多彩演绎、乡村市集、沙龙团建等九大主题，布局汽车营地、溪畔营地、帐篷酒店、野餐营地、装备集市、音乐剧场、稻想空间等功能分区，并配套服务中心、生态停车场、环保卫生间等基础配套服务设施，可同时接待300余人，将打造为集山地运动、休闲度假、研学教育、生态观光等功能于一体的国家体育旅游示范基地。

中铁红岩溪谷营地同时也是贵州花溪国际山地运动文化旅游度假区首个亮相的产业样板项目。据了解，度假区由中铁文旅集团携手花溪区人民政府打造，横跨青岩、黔陶、高坡112平方公里的城镇和乡村区域，是积极响应国家乡村振兴战略，参与推进贵州新型城镇化、农业现代化、旅游产业化建设的重大项目。

中铁文旅集团贵阳投资发展有限公司总经理胡永清表示，公司将聚焦旅游度假、健康养老、乡村振兴三大主业，在青黔高112平方公里营造“吃住游、教体娱、医养居”全生活应用场景，不断助力提升贵阳旅游的形象、品质和品牌。

据花溪文创区管委会副主任、区文体广电旅游局党委书记王敏介绍，花溪区持续推进“旅游+”融合发展，不断丰富旅游业态，推出的“大明志”“流光溢彩夜天河”等夜游活动广受好评，露营、骑行、攀岩、赛车、滑雪等新玩法深受追捧。2022年全区旅游接待人数达2261.52万人次，实现旅游收入265.2亿元。

花溪区将持续擦亮“爽爽贵阳·秀美花溪”品牌发展目标，不断在品牌打造、业态升级、体系优化三个方面下功夫，大力推进“旅游+”融合发展，升级市场配套品质服务，加快推进旅游产业化，促进国家全域旅游示范区高质量发展。

“爽爽贵阳”出新彩

2023年“非遗过大年文化进万家”闹元宵活动

贵阳贵安不断擦亮“爽爽贵阳”城市品牌、助推旅游产业化和文旅高质量发展。数据显示，2022年，贵阳贵安在接待过夜游客数量、游客人均花费、限上住宿业营业额增速、游客满意度四个方面稳居全省第一。同时，在2022年贵州省旅游餐饮技能服务大赛的8个单项奖中，贵阳获得5个第一。

过去一年，马蜂窝国内总部落地贵阳，省旅游集散中心建成投用，新增规上限上涉旅企业46家。盘活闲置低效旅游项目4个，青岩·寻坊开街运营。开展文旅市场整治“黔锋行动”，游客满意度提高至91%。同程旅行旅游大数据发布，贵阳避暑热门目的地排名全国第一。悦然时光、花溪十字街、华为云上屯成为新晋网红打卡点，“爽爽贵阳”城市品牌全面升级，全市旅游业蓄势待发。

2023年贵阳市人民政府工作报告指出，新的一年，贵阳将抓住旅游复苏契机，提升国家旅游枢纽城市双向引流功能，市场化办好省旅游产业发展大会，奋力推动旅游业实现“井喷式”增长。同时深入开拓客源市场，全力发展本地游、联动省内游、做大跨省游、恢复入境游，新增规上限上涉旅企业60家，过夜游客数和旅游人均花费分别增长15%和10%。

贵阳市文化和旅游局党委书记、局长胡琳表示，今年将结合“春季赏花、夏季避暑、秋冬康养”的主题，策划“六爽”四季主题推介活动，结合避暑地产，不断拓展国内客源，积极争取境外客源，优化旅游配套服务，使境外的游客“引进来、留得住、游得开心”。

2023年，全年贵阳贵安力争实现旅游及相关产业增加值增长15%、游客人均花费增长10%、过夜游客增长15%以上，旅游及相关产业企业规上（限上）户数达1120户。

Provincial capital harnesses natural assets to spur economic engine

Guiyang and Guian New Area in Guizhou set forth ambitious plans for tourism development

Since 2022, Guiyang in Guizhou province and its nearby Guian New Area have made great strides in fostering new growth drivers of the tourism market, upgrading industries and enhancing the popularity of the "Cool Guiyang" brand.

Known as the "Pearl of the Plateau" with beautiful high mountains, green waters and rare cultural legacies, Huaxi district in Guiyang has been awarded as a National Ecological Demonstration Zone and a National Ecological Civilization Construction Demonstration Zone.

It is home to Qingyan Ancient Town, which boasts a history of more than 600 years and is the first national 5A-level tourist attraction in Guiyang, and two 4A-level tourist spots — Tianhetan scenic area and Shilihetan National Urban Wetland Park.

During the Spring Festival holiday in January, Qingyan Ancient Town received 265,000 tourists, ranking first in the province.

"A series of activities such as the Great Mingzhi have played a significant role in promoting nighttime consumption in the town and the nighttime passenger flow has risen sharply," said Huang Gang, chairman of the labor union of Guiyang Qingyan Ancient Town Scenic Spot Management. He said that night tours in Qingyan integrates business, tourism and leisure and boosts the nighttime economy.

The popularity of the ancient town has also driven the development of tourism in surrounding villages. Longjing village in Qingyan has built a number of high-quality characteristic homestays and developed creative handicrafts featuring ethnic culture.

"The clothes are made of homemade cloth and the embroidery on the cuffs is in a classic style of the Buyi people," said Long Deyun, a villager of Longjing, who has introduced handmade products to tourists in his embroidery workshop.

In recent years, Guiyang and Guian New Area have promoted the industrialization of tourism based on its ecological advantages, continued to enrich the cultural connotations of the "Cool Guiyang" brand and created diverse products to meet market demand. Under the integration of culture and tourism, Guiyang has developed more micro-vacations and optimized tourism services.

All-for-one tourism

During New Year, the city launched a cultural event titled "Cool Guiyang, Beautiful Huaxi, Winter Fun Tour" focusing on mountain sports and tourism.

The event integrated tourism with intangible cultural heritage, folk customs, sports and music. It featured more than 90 activities such as camping, music festivals, hiking, rock climbing, motorcycle travel and healthcare.

During the event, Guizhou's first luxury camping base, the CREC Hongyan Xigu Camping Base, was put into operation. A paradise for outdoor sports and leisure travel, the base aims to become a national demonstration area integrating mountain sports, leisure, research and education, and ecological tourism.

The base is a model project in the Guizhou Huaxi International Mountain Sports Cultural Tourism Resort. It was built by CREC Cultural Tourism Group and the Huaxi government. As a major project of agricultural modernization and tourism industrialization, the resort spans 112 square kilometers of urban and rural areas in Qingyan, Qiantao and Gaopo and contributes to rural vitalization in Guizhou.

Hu Yongqing, general manager of CREC Cultural Tourism Group Guiyang Investment Development, said the company will focus on the three main businesses of tourism and vacation, elderly care and rural vitalization, and create various tourism scenarios of food, accommodation, education, sports, entertainment, medical care and housing.

Wang Min, Party secretary of the Huaxi bureau of culture, sports, radio, television and tourism, said the district will continue to promote the integrated development of "tourism plus" industries, upgrade services and accelerate the high-quality development of the region's all-for-one tourism.

In 2022, the district received 22.62 million tourists and realized tourism revenue of 26.52 billion yuan ($3.85 billion).

'Cool Guiyang' brand

Guiyang is revving up efforts in cultural tourism to fuel the industrialization of related sectors. In 2022, Guiyang and Guian New Area ranked first in the province in terms of the number of overnight tourists, per capita spending of tourists, growth rate in turnover of accommodation and tourist satisfaction. In the past year, Guiyang has attracted the headquarters of the travel service and social networking platform Mafengwo and 46 tourism-related enterprises, upgraded four tourism projects and operated a provincial tourism distribution center.

Guiyang ranks first nationally as a destination for summer vacation. This year's government work report of Guiyang proposes that the city boost the recovery of the tourism industry, expand the tourist source market and attract more than 60 tourism-related enterprises above designated size. The number of overnight tourists and per capita tourist spending are expected to increase by 15 percent and 10 percent, respectively.

Hu Lin, Party secretary of the Guiyang culture and tourism bureau, said the city will plan promotion activities throughout the year themed "appreciating flowers in spring, escaping heat in summer, and enjoying healthcare in autumn and winter", expand the domestic market, optimize services and attract more overseas tourists.

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